The cosmetics industry refers to the sector of commerce that focuses on the production, marketing, and sale of cosmetics and beauty products. This includes a wide range of products designed for cleansing, beautifying, promoting attractiveness, or altering the appearance of the human body. The industry encompasses various categories such as skincare, makeup, fragrance, hair care, and personal hygiene products.
Companies in the cosmetics industry can range from large multinational corporations to small niche brands. The industry is characterized by a strong emphasis on branding, marketing, and consumer trends, often influenced by fashion, celebrity endorsements, and social media. Additionally, it includes aspects of research and development, packaging, and distribution. The cosmetics industry also faces regulation regarding safety and efficacy of products, with agencies often overseeing formulations and ingredients used in cosmetic products.
Shiseido experienced a 1.8% sales increase but faced a 10.8 billion yen net loss last year. Challenges arose primarily from China's economic downturn and stiff local competition. The company incurred…